#GirlBoss: Unconventional Career, Money and Marketing Tips from Sophia Amoruso
I’ve recently become obsessed with Sophia Amoruso of Nasty Gal and the #GirlBoss movement.
(Yes – I know. I’m a bit late to the party, but better late than never.)
It all started when my friend and marketing partner in crime Vaida Pakulyte gave me the book as a gift.
And whenever I come across a book that lights a fire under me to get up and get shit done, I feel the need to share it with the world until I've convinced everyone to go out and buy a copy!
So, since I'm still on a #GirlBoss high, I figured I'd share the best career, money, and marketing lessons I’ve learned from the book, the show, and the girl behind it all.
Let’s take a look at these gems!
1. Be entrepreneurial (even if you’re not the boss).
"You can be entrepreneurial without being an entrepreneur. Entrepreneurial people are passionate about what they do, comfortable with taking risks, and quick at moving on from failures. These are all the things I look for in the people I hire.”
2. The art of the ask.
“If you’re frustrated because you’re not getting what you want, stop for a second: Have you actually flat-out asked for it? If you haven’t, stop complaining. You can’t expect the world to read your mind.”
3. It pays to be unemotional when you’re asking for a raise.
“When you do meet to discuss it, skip the personal sob stories. The only factor that affects your chance of getting a raise is whether or not you’ve earned it. It doesn’t matter if your car broke down or that your landlord’s raising your rent.”
4. Don't freak out if your career trajectory isn't perfect.
"Most people don't land their dream job right out of the gate, which means we all have to start somewhere. You'll appreciate your amazing career so much more when you look back at your not-so-amazing jobs in the past, and hopefully realize that you learned something from all of them."
5. Cash is king.
“It’s so simple, yet so difficult for a lot of people to understand: Do not spend more money than you have. Sadly, doing just that is not only the norm for a lot of people, but also a signifier of success.”
6. Earning more shouldn’t mean spending more.
“Another big no-no is increasing your spending as soon as your income increases. (...) When your time spent making money is significantly greater than your time spent spending money, you’ll be amazed at how much you can save without even really thinking about it.”
7. Money looks better in the bank than on your feet.
“If you’re tempted to buy something, just imagine that those new shoes were actually made out of crisp $20 bills. Do those $20 bills look good getting dirty on the sidewalk? No, they do not. That’s because money looks better in the bank than on your feed.”
8. Put that money to work.
"It's natural, at some point, to realize that it's worth it to spend a little extra (if you can afford it) to get something that's just right. This is true when it comes to buying clothes and it is true when hiring employees – sometimes it pays to spend a little more than you bargained for on real quality. Spend money because it's an investment in your own well-being, not because you're bored and have nothing else to do."
9. Create a feeling around your brand.
“This realization was one of the most profound and welcome ones I’ve had with business. I always knew that Nasty Gal Vintage was about more than just selling stuff, but this proved it: What we were really doing was helping girls to look and feel awesome before they left the house.”
10. Know your customers. No, really.
“Many companies were spending millions of dollars trying to nail social media, but I just went with my instincts and treated my customers like they were my friends. Even with no manager watching to give me a gold star, it was important to do my best.”
11. Keep your promises.
"When girls bought something from Nasty Gal, what they got in the mail was just as amazing as what they'd seen online. Customers became not only loyal, but also evangelical. They came back again and again, and shared their excitement with their friends -frequently on the internet. It was the kind of natural word of mouth that can't be bought."
12. Doing it like a #GirlBoss.
“What made me successful wasn’t necessarily what I sold, but how I sold it. The photography and styling wasn’t even that professional –it was usually a one-girl team of me, in a driveway –but it was leagues ahead of my competition. Instead of spending my time trolling the forums and obsessing about what other sellers were doing, I focused on making my store as unique as possible.”
Bringing it all together
That’s a wrap!
These were the most empowering career, money and marketing tips from #GirlBoss Sophia Amoruso.
But there’s so much more greatness included in the book that I haven’t covered here!
There’s a chance for you, #GirlBoss. So take it.